Harbor Humane Fundraiser this Saturday!

Please join us on Saturday, May 20th from 10am-6pm for a shopping fundraiserat What a Gem Jewelry! 

15% of sales that day will be donated back to the Harbor Humane Society! Harbor Humane will be bringing in pets who are up for adoption between Noon and 3pm! We welcome all friendly pets to come! The first 20 pets who come will get a free treat made locally from Must Love Dogs! Make a donation and get entered to win a free custom collar tag by local artist Rose & Thom Kren! Plus More! Please come and join us raise money for a great cause!

Shop This Saturday & Save The Catwalk!

Please join us on Saturday, April 22nd! 15% of the sales that day will be donated back to Save The Catwalk! For those who are unaware, the Grand Haven Catwalk has been taken down and if there isn’t enough money raised they will not be able to put it back up. The catwalk is a destination for many; from both the lake and from the land. We all need to come together and help preserve her iconic contribution to our lakeshore. 

The New Lokai Has Arrived!

For more than 65 years, The Nature Conservancy has worked to protect our lands and waters across the globe. Each GREEN Lokai purchased will allow The Conservancy to plant one tree and continue restoring balance to our Earth. Get your green Lokai today at What a Gem Jewelry!

New twist on earrings!

Check out these fun new earrings by Pandora! Include these styles in the Pandora promotion to receive a free bracelet!

Pandora Promotion 3/23-3/26!

The FREE Pandora bracelet event is on!! Spend $125 in Pandora jewelry and receive a bracelet for free (a $65 value)! It’s a great deal that you won’t want to miss out on! Promotions runs Thursday March 23rd- Sunday March 26th!

The New Valentine’s Collections Are In!!!

Stop by the store to see the new Alex and Ani and Pandora Valentine’s Day collections!!!

Friday & Saturday (1/6-1/7) Receive a Free Pandora Ring with a $125 Pandora purchase!

Today and tomorrow (Jan 6 & Jan 7) when you spend $125 in any Pandora jewelry you will receive a Pandora ring for free! You get to choose the ring it just has to be $65 or less! If it’s more then $65 you can pay the difference. For more questions call us at 616-425-5063.

Men’s Night Is Wednesday!

Hey Guys!!! Get her what she really wants this Christmas… Jewelry from What a Gem Jewelry Boutique!!!
Join us on Wednesday, Dec. 7th from 5pm-8pm for Men’s Night! Men’s night is a night just for guys to come and shop for the people on their Christmas list! Enjoy some beer tastings and appetizers from one of the area’s local breweries during the event! We will even do the gift wrapping for you! One lucky customer that night will win a Old Boys’ Brewery Mug Club Membership!

Ladies! Make sure to come to the store before Wednesday, Dec. 7th to fill out your wishlist! The guys will get 20% off the items on your wish list and 15% off other items in the store. This discount does exclude Pandora, However, they will get a special gift with a $125 Pandora purchase!

See you soon!

Last day for Custom orders!

Today is the last day to place custom orders for guaranteed Christmas delivery!!!

Friday – Sunday Holiday Promotions!!!

This Friday through Sunday we will be having many great deals at What a Gem!

Receive a free Limited Edition Pandora Bangle when you spend $125 in Pandora jewelry!


Take 20% off your total Daniel Wellington Purchase!


Take 20% off your total Alex and Ani Purchase!


All promotions apply to in-stock items and are while supplies last.