New twist on earrings!

Check out these fun new earrings by Pandora! Include these styles in the Pandora promotion to receive a free bracelet!

Pandora Promotion 3/23-3/26!

The FREE Pandora bracelet event is on!! Spend $125 in Pandora jewelry and receive a bracelet for free (a $65 value)! It’s a great deal that you won’t want to miss out on! Promotions runs Thursday March 23rd- Sunday March 26th!

The New Valentine’s Collections Are In!!!

Stop by the store to see the new Alex and Ani and Pandora Valentine’s Day collections!!!

Friday & Saturday (1/6-1/7) Receive a Free Pandora Ring with a $125 Pandora purchase!

Today and tomorrow (Jan 6 & Jan 7) when you spend $125 in any Pandora jewelry you will receive a Pandora ring for free! You get to choose the ring it just has to be $65 or less! If it’s more then $65 you can pay the difference. For more questions call us at 616-425-5063.

Men’s Night Is Wednesday!

Hey Guys!!! Get her what she really wants this Christmas… Jewelry from What a Gem Jewelry Boutique!!!
Join us on Wednesday, Dec. 7th from 5pm-8pm for Men’s Night! Men’s night is a night just for guys to come and shop for the people on their Christmas list! Enjoy some beer tastings and appetizers from one of the area’s local breweries during the event! We will even do the gift wrapping for you! One lucky customer that night will win a Old Boys’ Brewery Mug Club Membership!

Ladies! Make sure to come to the store before Wednesday, Dec. 7th to fill out your wishlist! The guys will get 20% off the items on your wish list and 15% off other items in the store. This discount does exclude Pandora, However, they will get a special gift with a $125 Pandora purchase!

See you soon!

Last day for Custom orders!

Today is the last day to place custom orders for guaranteed Christmas delivery!!!

Friday – Sunday Holiday Promotions!!!

This Friday through Sunday we will be having many great deals at What a Gem!

Receive a free Limited Edition Pandora Bangle when you spend $125 in Pandora jewelry!


Take 20% off your total Daniel Wellington Purchase!


Take 20% off your total Alex and Ani Purchase!


All promotions apply to in-stock items and are while supplies last.

Light Night is Tonight!

Light Night is tonight! Come and shop with us and revive a free gift with purchase!

Shop, Sip, & Wish


Shop, Sip, & Wish is a night to create your Christmas wish list!

During this event you will be able to create and or update your wish list at What a Gem! Bring your friends, Mom, Daughter, Sisters, you can even bring your significant other to show them what you really want this Christmas season! Everyone who stops by from 4pm-7pm and writes a wish list will receive a swag bag with all sorts of great items in it from What a Gem! Don’t worry, we will have some treats to eat and sip on too! Don’t miss this great opportunity to let the people in your life know what are some great gift ideas for you this Christmas season!

P.S. our Men’s Night is Wednesday, December 7th! That night the guys will get a special discount on the items you put on your wish list!

Anniversary Sale!!!

This Saturday, Nov. 5th from 10am-6pm, come and help us celebrate our fourth year in business!!!  We will have refreshments and also give the wheel a spin to win a special prize or discount!  Don’t miss out on the fun!!!