We are the original meaning makers.

Sharing ancient wisdom. Interpreting into modern design. Alive with purpose. Strong and unafraid to speak. Leading the narrative. Carrying light. Impacting communities. EMPOWERING THE WORLD.Owner Caroyn Rafaelain learned the craft as an apprentice to her father, and in 2004, opened ALEX AND ANI — a humanitarian company that designs meaningful, eco-conscious jewelry. Her vision for the company is, and always has been, to connect its wearers to a greater purpose. In just six years, the company has donated more than $46 million to non-profits worldwide through her CHARITY BY DESIGN initiative. Her designs are created with a deep reverence for sacred symbols that inspire empowerment.  The jewelry is made out of recycled materials with a rafaelian silver, gold, or rose gold overlay.

What a Gem carries a large assortment of Alex and Ani Products including, earrings, rings, bracelets, and necklaces!

Visit the store to view the whole collection! Have questions? Call us at 616-425-5063